---
title: Blog | KickFire | Alex Chan
description: "FireStarter: A Blog on IP Address Intelligence"
---

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<https://www.kickfire.com/reverse-ip-lookup>

[Popular Topic](https://www.kickfire.com/reverse-ip-lookup)

## [Reverse IP Lookup](https://www.kickfire.com/reverse-ip-lookup)

Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness.

<https://www.kickfire.com/reverse-ip-lookup>

# Alex Chan

### Recent Posts

<https://www.kickfire.com/blog/account-scoring-step-by-step-how-to-make-first-party-intent-data-work-for-you>

[Website Leads](https://www.kickfire.com/blog/tag/website-leads) | 3 min read

## [Account Scoring Step-By-Step – How to Make First-Party Intent Data Work for You](https://www.kickfire.com/blog/account-scoring-step-by-step-how-to-make-first-party-intent-data-work-for-you)

 Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has a...

[Alex Chan](https://www.kickfire.com/blog/author/alex-chan)

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