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Reverse IP Lookup
Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness.
| 3 min read
Account Scoring Step-By-Step – How to Make First-Party Intent Data Work for You
Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has a...