--- title: Blog | KickFire | News & Updates description: "News & Updates | FireStarter: A Blog on IP Address Intelligence" --- //1624046.fs1.hubspotusercontent-na1.net/hubfs/1624046/hub_generated/template_assets/1/67771968567/1743032780857/template_nickel_2017_copy.min.js # FireStarter: A Blog on IP Address Intelligence [Popular Topic](https://www.kickfire.com/reverse-ip-lookup) ## [Reverse IP Lookup](https://www.kickfire.com/reverse-ip-lookup) Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness. ### Explore By - [Sales](https://www.kickfire.com/blog/tag/sales) - [Marketing](https://www.kickfire.com/blog/tag/marketing) - [Technical](https://www.kickfire.com/blog/tag/technical) - [News & Updates ](https://www.kickfire.com/blog/tag/news-updates) ## news updates [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 1 min read ## [Metadata and KickFire Partner to Deliver Scalable Ad Optimization and Account Visibility](https://www.kickfire.com/blog/metadata-and-kickfire-partner-to-deliver-scalable-ad-optimization-and-account-visibility) KickFire, the leader in first-party intent data and IP address intelligence™, today announces its partnership with Metadata.io, the first demand generation platform for B2B marketers, to provide... [Angela Hawker](https://www.kickfire.com/blog/author/angela-hawker) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 3 min read ## [Highlights and Insights From B2BMX 2022](https://www.kickfire.com/blog/highlights-and-insights-from-b2bmx-2022) WOW, what a week! As the excitement from B2BMX begins to subside, and we return to business as usual, I thought it would be nice to look back and highlight some key takeaways I learned from... [Sam Quicke](https://www.kickfire.com/blog/author/sam-quicke) Director of Marketing [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [A Letter From KickFire’s Founders](https://www.kickfire.com/blog/a-letter-from-kickfires-founders) Silicon Valley is a tough place to do business. The chances of a startup thriving in these sharky waters are low to begin with, but add on the challenges that come with doing it all without venture... [Stephen Oachs](https://www.kickfire.com/blog/author/stephen-oachs) Founder & CEO [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [IDG Communications Acquires Marketing and Data Intelligence Company, KickFire](https://www.kickfire.com/blog/idg-communications-acquires-marketing-and-data-intelligence-company-kickfire) Acquisition expands upon IDG’s platform designed to solve complex marketing challenges at the intersection of media and MarTech [Brian Stoller](https://www.kickfire.com/blog/author/brian-stoller) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 3 min read ## [RollWorks Strengthens its Data Foundation with Accelerated Product Development and New Partnerships](https://www.kickfire.com/blog/rollworks-strengthens-its-data-foundation-with-accelerated-product-development-and-new-partnerships) San Fransisco, CA – RollWorks, a division of NextRoll, today further entrenched its leadership in account-centric data with additional partner and platform investments. New and expanded partnerships... [Melissa Rossiter](https://www.kickfire.com/blog/author/melissa-rossiter) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [KickFire’s Buyer Intent Reveals Invisible Funnel for FunnelAmplified](https://www.kickfire.com/blog/kickfires-buyer-intent-reveals-invisible-funnel-for-funnelamplified) San Jose, CA – Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these... [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [How RollWorks Selected KickFire as a First-Party Intent Data Vendor](https://www.kickfire.com/blog/how-rollworks-selected-kickfire-as-a-first-party-intent-data-vendor) CHALLENGE: RollWorks, a division of NextRoll, Inc., was in the market for a first-party intent and IP address intelligence data vendor to help strengthen the RollWorks Account-Based Platform. With... [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data](https://www.kickfire.com/blog/kickfire-and-rollworks-partner-to-provide-enhanced-account-identification-and-b2b-first-party-intent-data) B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform. [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [One Year in the Pandemic – What We've Learned So Far](https://www.kickfire.com/blog/one-year-in-the-pandemic-what-weve-learned-so-far) Can you believe it’s been a year since most of us said goodbye to our offices? It’s been almost one year from the day our HR department sent out the email notifying our team that we would be... [Stephen Oachs & Tina Bean](https://www.kickfire.com/blog/author/stephen-oachs-tina-bean) [Website Leads](https://www.kickfire.com/blog/tag/website-leads) | 3 min read ## [A Miracle on North 1st Street](https://www.kickfire.com/blog/a-miracle-on-north-1st-street) Whether you love them, hate them, or fall somewhere in between, there’s one thing that signals the start of the winter season, and that is, the inescapable onslaught of Hallmark Movies. We’re fully... [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 1 min read ## [KickFire Partners with LiveRamp to Deliver B2B Audience Targeting and Programmatic Data Activation at Scale](https://www.kickfire.com/blog/kickfire-partners-with-liveramp) KickFire and LiveRamp partnership enables B2B marketers to create custom audience segments using account-level firmographic data and drive account-based marketing at scale. [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 3 min read ## [2020 in Review – Looking Back on the Year that Reshaped ABM](https://www.kickfire.com/blog/2020-in-review-looking-back-on-the-year-that-reshaped-abm) 2020 was a crazy year. There’s no way to overstate it. Looking back on this past year, it’s hard to imagine how anyone could have predicted just how much the account-based marketing landscape would... [Stephen Oachs](https://www.kickfire.com/blog/author/stephen-oachs) Founder & CEO [IP Address Intelligence](https://www.kickfire.com/blog/tag/ip-address-intelligence) | 5 min read ## [How KickFire Uses KickFire: A Self Case Study](https://www.kickfire.com/blog/how-kickfire-uses-kickfire-a-self-case-study) At KickFire, we believe in transparency when it comes to our products. It’s easy for us to tell you our products work, but we think it’s important to slow down and walk you through how exactly we use... [Sam Quicke](https://www.kickfire.com/blog/author/sam-quicke) Director of Marketing [IP Address Intelligence](https://www.kickfire.com/blog/tag/ip-address-intelligence) | 3 min read ## [KickFire’s Response to the Rise in Remote Work](https://www.kickfire.com/blog/kickfires-response-to-the-rise-in-remote-work) “How has the pandemic affected KickFire?”“Have you changed your technology to adapt to our new normal?”“How can you get company data if everyone is working remotely?” [Maggie Taylor-Aherne](https://www.kickfire.com/blog/author/maggie-taylor-aherne) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [Announcing the New KickFire API for Developers Hub](https://www.kickfire.com/blog/kickfire-launches-new-kickfire-api-for-developers-hub) KickFire has always been an engineering-first company, so we pride ourselves on making life as easy as possible for our fellow developers. That’s why we offer a wide variety of both free and premium... [Ciro Alvarez](https://www.kickfire.com/blog/author/ciro-alvarez) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [KickFire Provides Company Identification for G2’s First-Party Intent Platform](https://www.kickfire.com/blog/kickfire-provides-company-identification-for-g2s-first-party-intent-platform) KickFire now integrates with G2 to power additional company identification allowing their customers to discover more in-market buyers visiting their profiles and engaging with their content —... [Angela Hawker](https://www.kickfire.com/blog/author/angela-hawker) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [How We Built and Launched a New Product 100% Remotely in 44 Days](https://www.kickfire.com/blog/how-we-built-and-launched-a-new-product-100-remotely-in-44-days) You read that right, from concept to product launch in just 44 days all while working remotely. [Stephen Oachs](https://www.kickfire.com/blog/author/stephen-oachs) Founder & CEO [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 1 min read ## [KickFire Unveils New Account Intelligence Tool, KickFire SPARK](https://www.kickfire.com/blog/kickfire-unveils-new-account-intelligence-tool-kickfire-spark) KickFire SPARK™ allows users to create target account watchlists to identify when target accounts visit their website and show buying intent. [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [KickFire Releases New Extension for Adobe Launch](https://www.kickfire.com/blog/kickfire-releases-new-extension-for-adobe-launch) KickFire Releases New Extension for Adobe Launch And Announces Availability in the Adobe Exchange App Marketplace KickFire’s latest Adobe Launch Extension update delivers enhanced website traffic... [Angela Hawker](https://www.kickfire.com/blog/author/angela-hawker) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [Clarity and ‘20/20’ Vision in 2020](https://www.kickfire.com/blog/clarity-and-20-20-vision-in-2020) With the turn of each new year, it is tradition, and part of the human spirit, to reflect on the past and look forward to the next year. We’ve learned from our mistakes, celebrated our successes and... [Stephen Oachs](https://www.kickfire.com/blog/author/stephen-oachs) Founder & CEO [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [Webinar: How to Optimize Ad Spend through Keyword Intent Search & Personalization in Google Analytics](https://www.kickfire.com/blog/kickfire-idimension-webinar-optimize-ad-spend-google-analytics) KickFire and iDimension join forces to show how to leverage account-level IP address data to optimize ad spend in Google Analytics and Ads on Thursday, September 26, 2019. Targeted ads are an... [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 1 min read ## [KickFire Announces Enhanced B2B Firmographic Data With The Latest Release of Its IP-to-Company API](https://www.kickfire.com/blog/enhanced-b2b-firmographic-data-ip-to-company-api) KickFire expands B2B firmographic API to further assist its customers by increasing the IQ of their technology stack to drive account-based marketing. [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [KickFire and Bonfire Join Together to Enable B2B Personalization and Identification through Sitecore](https://www.kickfire.com/blog/kickfire-bonfire-enable-b2b-account-based-personalization-identification-sitecore) KickFire’s integration module for the Sitecore Experience Platform allows Sitecore customers to identify anonymous website visitors and trigger account-based personalization and targeting. [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [KickFire Provides IP Address Intelligence for Mintigo’s Predictive Algorithms to Discover High-Propensity Target Accounts](https://www.kickfire.com/blog/kickfire-provides-ip-address-intelligence-mintigo-discover-target-accounts) Mintigo utilizes KickFire’s IP address intelligence to amplify first-party intent signals by identifying the companies visiting its customers’ websites. [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [KickFire and Integrate Enable an Always-On Account-Based Marketing Strategy](https://www.kickfire.com/blog/kickfire-integrate-always-on-account-based-marketing-strategy) KickFire enables Integrate users to identify highly engaged target accounts and automatically trigger next-best-action account based marketing programs. [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [KickFire Enhances Engagio’s Account Based Marketing Platform](https://www.kickfire.com/blog/kickfire-ip-address-intelligence-enhances-engagio) KickFire partners with Engagio to accurately identify target accounts and create engagement and pipeline opportunities for its scalable account based marketing platform. [Angela Hawker](https://www.kickfire.com/blog/author/angela-hawker) [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [KickFire Expands Account Based Intelligence Ecosystem with New Drift Integration](https://www.kickfire.com/blog/kickfire-expands-account-based-intelligence-with-drift-integration) KickFire announces its integration with Drift to connect users with company identification data for their conversations and contacts. [Sam Quicke](https://www.kickfire.com/blog/author/sam-quicke) Director of Marketing [News & Updates](https://www.kickfire.com/blog/tag/news-updates) | 2 min read ## [Idio Generates 879% Increase in Target Account Identification with KickFire's IP-Address-to-Company API](https://www.kickfire.com/blog/kickfire-customer-idio-ltd-generates-879-percent-increase-in-target-account-identification-with-ip-address-to-company-api) With KickFire IP2Company API, KickFire enables Idio to accurately identify 10X more account level website visitors. [Angela Hawker](https://www.kickfire.com/blog/author/angela-hawker) Load More ** [![download-intent-ebook](https://no-cache.hubspot.com/cta/default/1624046/eca581c5-6985-41b0-b8f2-c2d0a564142b.png)](https://cta-redirect.hubspot.com/cta/redirect/1624046/eca581c5-6985-41b0-b8f2-c2d0a564142b) ### Like What You See? Subscribe to the blog for the latest updates! ### Explore More - [Marketing (40)](https://blog.kickfire.com/tag/marketing) - [News & Updates (26)](https://blog.kickfire.com/tag/news-updates) - [Intent Data (25)](https://blog.kickfire.com/tag/intent-data) - [Account-Based Marketing (16)](https://blog.kickfire.com/tag/account-based-marketing) - [Technical (15)](https://blog.kickfire.com/tag/technical) - [IP Address Intelligence (13)](https://blog.kickfire.com/tag/ip-address-intelligence) - [Website Leads (12)](https://blog.kickfire.com/tag/website-leads) - [Sales (10)](https://blog.kickfire.com/tag/sales) - [Website Visitor Tracking (9)](https://blog.kickfire.com/tag/website-visitor-tracking) - [Reverse IP Lookup (7)](https://blog.kickfire.com/tag/reverse-ip-lookup) - [Target Accounts (6)](https://blog.kickfire.com/tag/target-accounts) - [Digital Marketing (5)](https://blog.kickfire.com/tag/digital-marketing) - [Firmographics (4)](https://blog.kickfire.com/tag/firmographics)