--- title: Blog | KickFire | Target Accounts description: "Target Accounts | FireStarter: A Blog on IP Address Intelligence" --- //1624046.fs1.hubspotusercontent-na1.net/hubfs/1624046/hub_generated/template_assets/1/67771968567/1743032780857/template_nickel_2017_copy.min.js # FireStarter: A Blog on IP Address Intelligence [Popular Topic](https://www.kickfire.com/reverse-ip-lookup) ## [Reverse IP Lookup](https://www.kickfire.com/reverse-ip-lookup) Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness. ### Explore By - [Sales](https://www.kickfire.com/blog/tag/sales) - [Marketing](https://www.kickfire.com/blog/tag/marketing) - [Technical](https://www.kickfire.com/blog/tag/technical) - [News & Updates ](https://www.kickfire.com/blog/tag/news-updates) ## target accounts [Target Accounts](https://www.kickfire.com/blog/tag/target-accounts) | 3 min read ## [How to Personalize Messaging for Every Stage of the Buying Funnel](https://www.kickfire.com/blog/how-to-personalize-messaging-for-every-stage-of-the-buying-funnel) Today’s B2B buyer journey is far from linear. In fact, I'd say it looks more like a maze drawn by Dr. Seuss than it does a straight path. [Tina Bean](https://www.kickfire.com/blog/author/tina-bean) Co-Founder & VP of Strategic Partnerships [Target Accounts](https://www.kickfire.com/blog/tag/target-accounts) | 4 min read ## [5 Quick Tips for Following Up with Sales Prospects](https://www.kickfire.com/blog/5-quick-tips-for-following-up-with-sales-prospects) So, it’s been two weeks since you’ve last heard from that high-value prospect, what’s the deal? Did you reach them at a bad time? Did you overwhelm them by being too persistent? Was your outreach... [Devin Pickell](https://www.kickfire.com/blog/author/devin-pickell) [Marketing](https://www.kickfire.com/blog/tag/marketing) | 4 min read ## [How to Build a Better ABM Target List Using Firmographics](https://www.kickfire.com/blog/how-to-build-a-better-abm-target-list-using-firmographics) The main goal of an account-based marketing strategy is to eliminate marketing to uninterested buyers and in turn, increasing your attention and resources toward marketing to the specific group that... [Andy Golden](https://www.kickfire.com/blog/author/andy-golden) [Marketing](https://www.kickfire.com/blog/tag/marketing) | 3 min read ## [5 Ways to Decrease Ad Waste Using Google Analytics & Ads](https://www.kickfire.com/blog/5-ways-to-decrease-ad-waste-using-google-analytics) The look on Ben Franklin’s face says it all, he’s disappointed, he doesn’t like it when you waste your money, and I'm sure you don't either. If you’re advertising on Google or any other search... [Sam Quicke](https://www.kickfire.com/blog/author/sam-quicke) Director of Marketing [Marketing](https://www.kickfire.com/blog/tag/marketing) | 3 min read ## [29 B2B Marketing Terms You Should Know](https://www.kickfire.com/blog/29-b2b-marketing-terms-you-should-know-for-2019) When was the last time you were in a meeting and someone started throwing out new terms and buzzwords you didn’t know? Or better yet, when was the last time your boss asked you to do something, you... [Angela Hawker](https://www.kickfire.com/blog/author/angela-hawker) [Website Leads](https://www.kickfire.com/blog/tag/website-leads) | 4 min read ## [Why Your Website Forms Get Abandoned (and 5 Ways to Fix Them)](https://www.kickfire.com/blog/why-your-website-forms-get-abandoned-and-how-to-fix-them) First off, I apologize for the sad photo of a dog, that was not fair, but if you’re like one of the many B2B marketers out there with less than stellar form conversion rates, this might be how you... [Angela Hawker](https://www.kickfire.com/blog/author/angela-hawker) Load More ** [![download-intent-ebook](https://no-cache.hubspot.com/cta/default/1624046/eca581c5-6985-41b0-b8f2-c2d0a564142b.png)](https://cta-redirect.hubspot.com/cta/redirect/1624046/eca581c5-6985-41b0-b8f2-c2d0a564142b) ### Like What You See? Subscribe to the blog for the latest updates! ### Explore More - [Marketing (40)](https://blog.kickfire.com/tag/marketing) - [News & Updates (26)](https://blog.kickfire.com/tag/news-updates) - [Intent Data (25)](https://blog.kickfire.com/tag/intent-data) - [Account-Based Marketing (16)](https://blog.kickfire.com/tag/account-based-marketing) - [Technical (15)](https://blog.kickfire.com/tag/technical) - [IP Address Intelligence (13)](https://blog.kickfire.com/tag/ip-address-intelligence) - [Website Leads (12)](https://blog.kickfire.com/tag/website-leads) - [Sales (10)](https://blog.kickfire.com/tag/sales) - [Website Visitor Tracking (9)](https://blog.kickfire.com/tag/website-visitor-tracking) - [Reverse IP Lookup (7)](https://blog.kickfire.com/tag/reverse-ip-lookup) - [Target Accounts (6)](https://blog.kickfire.com/tag/target-accounts) - [Digital Marketing (5)](https://blog.kickfire.com/tag/digital-marketing) - [Firmographics (4)](https://blog.kickfire.com/tag/firmographics)