customer success

Success Stories

Learn how organizations are leveraging business intelligence from the KickFire API -- enhancing their marketing and sales technology stacks.

Success Stories

Learn how organizations are leveraging business intelligence from the KickFire API -- enhancing their marketing and sales technology stacks.

Bombora® Case Study

How Bombora Generated a 160% Lift in Behavioral Interactions Across its Intent Network Using KickFire Domain2IP API

KickFire has been the catalyst for the increase in our identification of more than two billion monthly B2B behavioral interactions that we monitor in our Firehose Feed.
Prior to implementing KickFire, we were only able to connect 20% of the interactions to a company. In the past few months, we've reached 52% – an overall increase of 160%. We even have customers calling to ask why the size of our Firehose has more than doubled. It's because of Kickfire.
Rob Armstrong
Co-Founder and Senior Vice President
of Product and Technology at Bombora

Customer Profile

Bombora®, the largest aggregator of intent driven B2B data, tracks the intent and research patterns of businesses across the globe and monitors over 5 billion online research transactions per month.

Industry:B2B Intent Data
Type:B2B
Headquarters:New York, New York

Challenge

Bombora was looking to increase the number of companies they were able to identify and improve the quality of its demographic and intent data. Prior to implementing KickFire, Bombora was only able to connect 20% of its behavioral data to a company.

Solution

Bombora is now able to accurately map more than two billion monthly B2B behavioral interactions. Since implementing KickFire API as its source for domain to IP resolution, Bombora has seen an increase of 160% in its ability to identify companies by specific events at massive scale across its Firehose Feed and account-based marketing products. These events include B2B behavioral interactions that signal buying intent, including users reading articles, downloading white papers, and searching on specific products and services. Bombora customers also noticed the increase in company data matches and contacted Bombora to inquire about why the size of their Firehose had doubled.

KickFire was able to assist Bombora in providing its customers better demographic and intent data to communicate relevant messages and more efficiently monetize their businesses. KickFire's ability to translate domain names to IP address ranges plays a critical role in the success of Intent, Predictive and Account-Based Marketing.

Bombora also found that KickFire was able to integrate with its stringent usage requirements without issue.

Terminus® Case Study

How Terminus Uses KickFire API to Power Campaign Attribution for Terminus' Account-Based Marketing Technology

We needed a technology with the capability to identify visitors on our clients' sites to signal to our customers when their ABM campaigns and efforts are working successfully. After an extensive vendor comparison, we selected KickFire as our technology partner.
With KickFire in place, we can better show the full ABM journey from advertising campaigns to website engagement to revenue. We haven't seen anyone do it better!
Bryan Brown
Chief Product Officer at Terminus

Customer Profile

Terminus is the leading account-based marketing (ABM) platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale.

Industry:Account-Based Marketing Software
Type:B2B
Headquarters:Atlanta, GA

Challenge

Terminus was in the market to implement IP address intelligence within their Account-Based Visitor ID product and needed a technology with the capability to identify visitors on customer websites to validate to customers that ABM campaigns and efforts were working successfully. Not wanting to build the technology internally, Terminus went in search of the industry's best provider.

Solution

After extensively analyzing and testing four data vendors based on data quality and accuracy, match rates, and API volume and response times, Terminus was able to determine KickFire was the clear winner in many categories and the best option for a data vendor and technology partner.

Terminus discovered many vendors in the IP address space are able to identify enterprise companies but rely on public data and lack the ability to go beyond the Internet Service Provider (ISP) and identify small to mid-size businesses and enterprise companies. In a test using their own IP address as a ground truth, KickFire was the only provider to identify Terminus as a company, not an ISP.

Terminus felt confident building their platform on top of KickFire's data and combining KickFire's expertise in IP address intelligence with the Terminus ABM platform.

Terminus customers can now measure account engagement, penetration, and behavior on their website, validate their website is converting to revenue, and attribute ABM campaigns to faster sales velocity and success.

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