Learn how organizations are leveraging business intelligence from the KickFire API -- enhancing their marketing and sales technology stacks.
Bombora®, the largest aggregator of intent driven B2B data, tracks the intent and research patterns of businesses across the globe and monitors over 5 billion online research transactions per month.
Bombora was looking to increase the number of companies they were able to identify and improve the quality of its demographic and intent data. Prior to implementing KickFire, Bombora was only able to connect 20% of its behavioral data to a company.
Bombora is now able to accurately map more than two billion monthly B2B behavioral interactions. Since implementing KickFire API as its source for domain to IP resolution, Bombora has seen an increase of 160% in its ability to identify companies by specific events at massive scale across its Firehose Feed and account-based marketing products. These events include B2B behavioral interactions that signal buying intent, including users reading articles, downloading white papers, and searching on specific products and services. Bombora customers also noticed the increase in company data matches and contacted Bombora to inquire about why the size of their Firehose had doubled.
KickFire was able to assist Bombora in providing its customers better demographic and intent data to communicate relevant messages and more efficiently monetize their businesses. KickFire's ability to translate domain names to IP address ranges plays a critical role in the success of Intent, Predictive and Account-Based Marketing.
Bombora also found that KickFire was able to integrate with its stringent usage requirements without issue.
Terminus is the leading account-based marketing (ABM) platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale.
Terminus was in the market to implement IP address intelligence within their Account-Based Visitor ID product and needed a technology with the capability to identify visitors on customer websites to validate to customers that ABM campaigns and efforts were working successfully. Not wanting to build the technology internally, Terminus went in search of the industry's best provider.
After extensively analyzing and testing four data vendors based on data quality and accuracy, match rates, and API volume and response times, Terminus was able to determine KickFire was the clear winner in many categories and the best option for a data vendor and technology partner.
Terminus discovered many vendors in the IP address space are able to identify enterprise companies but rely on public data and lack the ability to go beyond the Internet Service Provider (ISP) and identify small to mid-size businesses and enterprise companies. In a test using their own IP address as a ground truth, KickFire was the only provider to identify Terminus as a company, not an ISP.
Terminus felt confident building their platform on top of KickFire's data and combining KickFire's expertise in IP address intelligence with the Terminus ABM platform.
Terminus customers can now measure account engagement, penetration, and behavior on their website, validate their website is converting to revenue, and attribute ABM campaigns to faster sales velocity and success.