Learn how organizations are leveraging business intelligence from the KickFire API -- enhancing their marketing and sales technology stacks.
Bombora®, the largest aggregator of intent driven B2B data, tracks the intent and research patterns of businesses across the globe and monitors over 5 billion online research transactions per month.
Bombora was looking to increase the number of companies they were able to identify and improve the quality of its demographic and intent data. Prior to implementing KickFire, Bombora was only able to connect 20% of its behavioral data to a company.
Bombora is now able to accurately map more than two billion monthly B2B behavioral interactions. Since implementing KickFire API as its source for domain to IP resolution, Bombora has seen an increase of 160% in its ability to identify companies by specific events at massive scale across its Firehose Feed and account-based marketing products. These events include B2B behavioral interactions that signal buying intent, including users reading articles, downloading white papers, and searching on specific products and services. Bombora customers also noticed the increase in company data matches and contacted Bombora to inquire about why the size of their Firehose had doubled.
KickFire was able to assist Bombora in providing its customers better demographic and intent data to communicate relevant messages and more efficiently monetize their businesses. KickFire's ability to translate domain names to IP address ranges plays a critical role in the success of Intent, Predictive and Account-Based Marketing.
Bombora also found that KickFire was able to integrate with its stringent usage requirements without issue.
Avascent is the leading independent strategy and management-consulting firm serving clients in government-driven industries.
Avascent serves a niche market and so having insight to their invisible pipeline was important. They wanted the ability to reach the right audience and identify companies who had an interest in their consulting services. Avascent found other analytic tools lacked the ability to identify leads coming to their website, and the user-friendly interface and customer service they desired.
With KickFire's easy-to-navigate platform, Avascent gained valuable insight into their invisible pipeline. Avascent now uses LIVE Leads™, in conjunction with Hosted Forms, to identify and capture contact information for influencers and decision-makers coming to their website, see what they are interested in, and if they return. KickFire helped Avascent improve their website's findability and see what content potential customers viewed on their site, allowing them to publish more of the right content. By using KickFire's suite of helpful tools, Avascent has seen results in its targeted lead nurturing.
KickFire also provides Avascent with the high level of customer service they desired. They found every member of the KickFire Support team to be knowledgeable in how to use the product. If they experienced any difficulties, the Support team was able to immediately troubleshoot and recommend tools and best practices to make the product easier to use.
From big data to business intelligence, DesignMind is a business and technology consulting firm specializing in data analysis and development.
The DesignMind team was eager to improve their website content to help drive qualified leads and grow their company. They wanted to have better insight into the companies visiting their site and where they were located. With Google Analytics, they lacked the ability to see into their web traffic and the actual companies visiting their website that they desired.
KickFire allows DesignMind to identify the anonymous companies and known prospects visiting the site and gain insight into their levels of engagement and buying intent. With real-time LIVE Leads Alerts and daily LIVE Leads Report emails, DesignMind is able to see the high-quality leads visiting their site without needing to log into the platform.
DesignMind chose KickFire because it gave them insight into their primary marketing tool – their website. With many high-caliber sales prospects validating their expertise online, DesignMind realized it needed to optimize its website, content, and SEO to improve its searchability and drive traffic to its site. KickFire's customer support and training ensured their team was able to get the most value out of the LIVE Leads platform and achieve their marketing goals.