Google Deprecated Network Domain and Service Provider Dimensions
Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors by filtering out traffic from bots, spam, and internal sources, and build audiences for re-marketing ad campaigns.
For companies that relied on this data, there is an alternative.
KickFire provides more accurate account-level data to track, identify, and retarget the companies visiting your website, and much more.
Identify the companies visiting your website
- See the companies showing buying intent along with company firmographic data, such as:
- Company Name & Website
- Industry, Revenue Range, Employee Count
- And more
Retarget visitors
- Gain insight into which companies are clicking on your Google Search Ads and engaging with your website
- Create custom audiences based on first-party intent, company firmographic data, website engagement, and more
- Leverage those audiences to serve remarketing ads, dynamically adjust bids, and exclude companies from seeing ads
- See what keywords users are searching for on Google and create audiences based on those search terms
Personalize your website
Use Google Optimize to engage website visitors with personalized experiences based on the visitor's company firmographics
- Edit navigation
- Greet website visitors and change banner images
- Dynamically change recommended content and Calls-To-Action
Unite your data
Connect data from Google Marketing Platform with your other cross-channel marketing
- Measure and analyze the performance of your website, digital advertising, SEO, email marketing, social, and more
- Create interactive dashboards and beautiful, customized reports
See how it works
Learn More
See what KickFire for Google can do for your account-based marketing strategy!
Webinar On Demand: Eliminate Ad Waste in Google Analytics
Learn how to create audience segments based on company firmographics to target ads and adjust bids for visiting companies.
WATCHWebinar On Demand: Keyword Intent & Personalization
See what keywords website visitors are searching for on Google and personalize website content based on company firmographics.
WATCHWebinar On Demand: Service Provider & Network Domain
Remedy your need for Google’s Network Domain and Service Provider data with more accurate account-level identification.
WATCHGoogle for Account-Based Marketing
5 ways integrating IP address intelligence into Google Analytics will make your account-based marketing strategy more effective.
LEARN MORE3 Steps to
Reduce Ad Waste
Use account-level data to serve remarketing ads to Google Search users based on company, industry, revenue, employees, and more.
DOWNLOADHow Do I
Get Started?
Set up is easy and can take as little as 15 minutes! You'll need Google Tag Manager and Google Analytics or Google Analytics 360.
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