We know intent data can seem a little intimidating, that's why we teamed up with Triblio to create this eBook. Together, we'll show you how to implement intent data and use it to create effective account-based marketing campaigns.
Identify Your In-Market Buyers
Tap into first-party intent data across your website and
enhance your account-based strategies
Identify Your In-Market Buyers
Tap into intent data across your website and enhance your account-based strategies
Only 2% of website visitors will fill out a form.
Tap into your Invisible Pipeline™ to uncover the other 98% and reach in-market buyers before your competitors do.
Identify
Use intent data to uncover your website visitors showing buying interest.
- Identify buyers actively researching your company
- Segment and prioritize your most engaged visitors
- Discover what content resonates with your audience
Engage
Captivate your website visitors with personalized experiences.
- Target with personalized messaging
- Prioritize leads based on intent signals
- Retarget and optimize ad spend across campaigns
Integrate
Increase pipeline and drive revenue
- Enrich every aspect of your technology stack
- Infuse KickFire data across your sales and marketing platforms
- Streamline your team's workflow
- Normalize data across your sales and marketing platforms
Start Identifying and Engaging Your Visitors Today
KickFire powers the account-based marketing ecosystem







We don't want to brag, but...
Check out our G2 profile to see why KickFire is consistently named a market leader in marketing account intelligence and digital analytics.
What People Are Saying
“This tool is something that not only helps our marketing team but also our sales team and executives.”
Molly B.
Small Business
"When we were looking for a data partner, we sent a large test data set to numerous companies and found that KickFire had the best match rate and quality hands down."
Administrator in Marketing & Advertising
Mid-Market
"KickFire has been a great asset to our company and has helped our BD and Marketing teams understand who is visiting our website."
Andru V
Digital Marketing Manager
Getting Started Is Easy
Get a Demo
See the data in action
Reach in-market buyers
Frequently Asked Questions
What is first-party intent?
First-party intent also known as buyer intent is data you collect across your digital properties that indicate your audience's elevated interest or intent-to-purchase.
With the looming end of third-party cookies, marketers need new ways to:
- Track website visitor engagement
- Personalize website content
- Serve retargeting ads
- And all the other ABM activities we love.
Leveraging buyer intent data is like having your prospective customers telling you what they want, how interested they are, and exactly when you should reach out to them – giving you all the data you need while bringing your team into the cookieless future of ABM.
What is an invisible pipeline?
On average, only 2% of your website visitors will actually complete the form fill process. This means an alarming 98% of website visitors will leave your website without converting.
We refer to this 98% as your "invisible pipeline" – this is the vast majority of website visitors that might be interested in your offerings, but for any number of reasons decide not to engage.
KickFire's powerful technology gives you the power to take action on interested accounts with more effective sales and marketing messages.
What do I do with intent data?
- Build better ABM target lists — Use intent data to create more effective target account lists of accounts that are actively in the market for your products.
- Discover new market segments — Identify previously untapped market segments based on their engagement.
- Personalize website content — Use KickFire firmographic data to personalize your website based on a visitor’s company name, size, industry, and more.
- Create perfectly-timed custom sales and marketing outreach — See what your customers are interested in and when they are showing real-time interest to create more impactful messages at every stage of the buying funnel.
- Optimize your retargeting ads — Build retargeting audiences, and dynamically bid on high-value accounts to recapture visitors that did not convert.
What problems does KickFire solve?
- Not knowing which companies are visiting their website
- Not converting enough of their visitors into customers
- Low number of inbound leads
- No visibility into how well their campaigns are performing
Knowledge Hub
eBook: 5 Ways First-Party Intent Data Can Power ABM Success
Dive into first-party intent data, including: growing restrictions on third-party cookies, what to look for in an intent data provider, and how to build pipeline and grow revenue with intent data.