First-party intent also known as buyer intent is data you collect across your digital properties that indicate your audience's elevated interest or intent-to-purchase.

With the looming end of third-party cookies, marketers need new ways to:

• Track website visitor engagement
• Personalize website content
• Serve retargeting ads
• And all the other ABM activities we love.

Leveraging buyer intent data is like having your prospective customers telling you what they want, how interested they are, and exactly when you should reach out to them – giving you all the data you need while bringing your team into the cookieless future of ABM.

On average, only 2% of your website visitors will actually complete the form fill process. This means an alarming 98% of website visitors will leave your website without converting.

We refer to this 98% as your "invisible pipeline" – this is the vast majority of website visitors that might be interested in your offerings, but for any number of reasons decide not to engage.

KickFire's powerful technology gives you the power to take action on interested accounts with more effective sales and marketing messages.

• Build better ABM target lists — Use intent data to create more effective target account lists of accounts that are actively in the market for your products.
• Discover new market segments — Identify previously untapped market segments based on their engagement.
• Personalize website content — Use KickFire firmographic data to personalize your website based on a visitor’s company name, size, industry, and more.
• Create perfectly-timed custom sales and marketing outreach — See what your customers are interested in and when they are showing real-time interest to create more impactful messages at every stage of the buying funnel.
• Optimize your retargeting ads — Build retargeting audiences, and dynamically bid on high-value accounts to recapture visitors that did not convert.

• Not knowing which companies are visiting their website
• Not converting enough of their visitors into customers
• Low number of inbound leads
• No visibility into how well their campaigns are performing