HubSpot Video

 

Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors in reporting, create exclusion filters for traffic from internal or bot-related sources, and build audiences for re-marketing ad campaigns.

For teams that relied on this data, there is an even better solution specifically designed for B2B companies.

Listen to John Babb, from iDimension, a Google Marketing Platform Certified Partner, and Maggie Taylor Aherne from KickFire to learn how to:

  • Remedy your need for Network Domain and Service Provider data with more accurate account-level identification
  • Build custom filters for website traffic that can also help eliminate ad spend waste
  • Segment website visitors based on account information (company name, industry, revenue) for re-marketing audiences
  • Future proof your data with Google Analytics' new App + Web property type to collect and analyze both app and website data.