Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors in reporting, create exclusion filters for traffic from internal or bot-related sources, and build audiences for re-marketing ad campaigns.
For teams that relied on this data, there is an even better solution specifically designed for B2B companies.
Listen to John Babb, from iDimension, a Google Marketing Platform Certified Partner, and Maggie Taylor Aherne from KickFire to learn how to:
- Remedy your need for Network Domain and Service Provider data with more accurate account-level identification
- Build custom filters for website traffic that can also help eliminate ad spend waste
- Segment website visitors based on account information (company name, industry, revenue) for re-marketing audiences
- Future proof your data with Google Analytics' new App + Web property type to collect and analyze both app and website data.