Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness.
Let's imagine for a moment you are an archeologist, and you’ve stumbled upon a massive chest of buried treasure. Inside this chest are hundreds of artifacts - all of them potentially valuable but can...
As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only one or two specific segments to...
In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out.
I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence. F.I.R.E. stands for fit, intent, recency,...
