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FireStarter: A Blog on IP Address Intelligence

digital marketing

Digital Marketing | 3 min read

What is a Tracking Pixel?

Whether you know it or not, chances are you interact with thousands or even millions of pixels every day. However, savvy marketers know that pixels can be used for much more than just watching cat...
Digital Marketing | 4 min read

How B2B Marketers Can Replicate Amazon’s Success With First-Party Data

I’ll be the first to admit that I’ve fallen victim to Amazon’s “recommended” products more than once.
Digital Marketing | 2 min read

Google Removed Network Domain and Service Provider – What Can You Do About It?

If you've signed into Google Analytics in the past couple of days and are no longer seeing ‘Network Domain’ or ‘Service Provider,’ you’re not going crazy. This is not a mistake, not a bug, this is...
Marketing | 5 min read

How Dynamic Google Ad Retargeting Can Save Your Digital Marketing Budget

Retargeting is a highly effective way to recapture website visitors once they have left and keep your brand top of mind, but it’s not without its drawbacks. Without a carefully crafted retargeting...

Google Deprecates Service Provider and Network Domain Dimensions

Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors by filtering out traffic from bots, spam, and internal...

5 Ways to Fight Digital Ad Fraud

This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to you,...