FireStarter: A Blog on IP Address Intelligence
Reverse IP Lookup
Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness.
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ip address intelligence
IP Address Intelligence
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4 min read
5 Unique Ways to Improve Your Google Search Ads
Google Search Ads are a key part of any modern marketing strategy, and more specifically, remarketing ads which are one of the most effective ways to recapture high-value traffic that has left your...
IP Address Intelligence
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1 min read
How to Use First-Party Intent Data and Sending to Achieve ABM Success
Traditionally, sales and marketing teams have viewed their direct mailing strategy like the legendary Larry Enticer – "I'm just gonna send it!" video. But unfortunately, in today’s data-driven world,...
IP Address Intelligence
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5 min read
Public vs. Private – The IP Address Data Showdown
The concept of an IP address is pretty simple: a unique combination of numbers and sometimes letters that identifies an internet-connected device. However, behind an IP address lies an entire world...
IP Address Intelligence
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4 min read
How to Turn an Anonymous Website Visitor Into a Warm Sales Lead
At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...
IP Address Intelligence
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5 min read
How KickFire Uses KickFire: A Self Case Study
At KickFire, we believe in transparency when it comes to our products. It’s easy for us to tell you our products work, but we think it’s important to slow down and walk you through how exactly we use...
featured
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5 min read
The B2B Marketer’s Guide to the Third-Party Cookie Apocalypse
In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out.
IP Address Intelligence
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3 min read
KickFire’s Response to the Rise in Remote Work
“How has the pandemic affected KickFire?”“Have you changed your technology to adapt to our new normal?”“How can you get company data if everyone is working remotely?”
IP Address Intelligence
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4 min read
Why Data Integrity Matters
I think most of us can agree that integrity, in general, is a good thing, but when it comes to data quality, integrity means everything. In our eyes, data quality is the highest priority and is the...
IP Address Intelligence
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3 min read
How KickFire’s “Secret Sauce” Still Works for Remote Teams
At KickFire, we preach the power of IP address intelligence™ in identifying the companies behind anonymous website traffic and providing B2B marketers and salespeople with a much better understanding...
IP Address Intelligence
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2 min read
What is an IP Address?
IP addresses are the unsung heroes of the internet. They allow us to send emails, share cat memes, binge-watch Game of Thrones, and post brunch pictures on Instagram. In short, IP addresses make the...
IP Address Intelligence
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5 min read
5 Ways to Fight Digital Ad Fraud
This year alone, marketers will lose about $6 billion to fraudulent ad activity, and the worst part is, they don’t even know they’ve been scammed. Now you might be thinking this doesn’t apply to you,...
IP Address Intelligence
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5 min read
10 Questions to Ask Before Choosing Your IP Address Data Vendor
IP address intelligence is one of the most powerful sales and marketing technologies available today - providing valuable first-party data that can indicate buying intent or power countless...
IP Address Intelligence
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3 min read
3 Steps to Launch (or Enhance) Your Account-Based Marketing Strategy
Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...
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