//cdn2.hubspot.net/hub/1624046/hub_generated/template_assets/67771968567/1646433823868/Custom/Blog_Post_Template/nickel_2017_copy.min.js

FireStarter: A Blog on IP Address Intelligence

account based marketing

featured | 1 min read

How to Win in 2022 With Intent-Based ABM

Let's imagine for a moment you are an archeologist, and you’ve stumbled upon a massive chest of buried treasure. Inside this chest are hundreds of artifacts - all of them potentially valuable but can...
News & Updates | 2 min read

IDG Communications Acquires Marketing and Data Intelligence Company, KickFire

Acquisition expands upon IDG’s platform designed to solve complex marketing challenges at the intersection of media and MarTech
Digital Marketing | 4 min read

How B2B Marketers Can Replicate Amazon’s Success With First-Party Data

I’ll be the first to admit that I’ve fallen victim to Amazon’s “recommended” products more than once. 
Marketing | 5 min read

The Post-Pandemic Software Buyers Guide

If I had to sum up 2020 in one word, I would probably say dumpster-fire (ok, technically two). 
Marketing | 1 min read

KickFire ABM TechTris is Here!

What does Account-based marketing (ABM) have in common with Tetris®?  We're glad you asked!  The answer is simple: In order to succeed, you must build a “stack” of elements that perfectly fit...

How to Turn an Anonymous Website Visitor Into a Warm Sales Lead

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...
News & Updates | 3 min read

2020 in Review – Looking Back on the Year that Reshaped ABM

2020 was a crazy year. There’s no way to overstate it.  Looking back on this past year, it’s hard to imagine how anyone could have predicted just how much the account-based marketing landscape would...
featured | 5 min read

The B2B Marketer’s Guide to the Third-Party Cookie Apocalypse

In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out. 
Marketing | 5 min read

Account-Based Marketing In The Age Of Work From Home

Work from home, telecommuting, remote work, whatever you call it, right now most of us are doing it. This has changed the way people live, work, and play, but it has also changed the way people and...
Website Leads | 4 min read

Let's Talk About IP Address Intelligence in Your Chat Platform

In a perfect world, a company has a problem, they come to you, and you sell them the solution. On paper, it’s so simple. So why does this happen so rarely?  There are countless reasons but many of...
Website Leads | 3 min read

Marketing Attribution - ABM’s Final Frontier

First off, for all you Star Trek fans out there, I know "Final Frontier" sounds better, but the title should really be "ABM's Final Hurdle." Why? Because monitoring campaign effectiveness is often...
Marketing | 3 min read

5 Ways to Decrease Ad Waste Using Google Analytics & Ads

The look on Ben Franklin’s face says it all, he’s disappointed, he doesn’t like it when you waste your money, and I'm sure you don't either.  If you’re advertising on Google or any other search...
featured | 3 min read

Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence.  F.I.R.E. stands for fit, intent, recency,...
Marketing | 3 min read

Dynamic Content - More Than Just Another Marketing Buzzword

Take a minute to think about your current marketing strategy. If you’re reading this blog post, you’re probably already doing, or have at least heard of account-based marketing (if not, check out...

3 Steps to Launch (or Enhance) Your Account-Based Marketing Strategy

Account-based marketing is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately, drives more sales. But whether you’re a seasoned...
Marketing | 2 min read

The Cookie is Crumbling, Will Your Digital Marketing Strategy Crumble Too?

We’ve seen the writing on the wall that using third-party cookies for digital marketing wouldn’t last. For years, the amount of data marketers have been able to gather using cookies has been...