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FireStarter: A Blog on IP Address Intelligence

intent data

Marketing | 2 min read

Hell Bent on Intent Episode 4

In Episode 4 of Hell-Bent on Intent, David Crane explains how he sees intent data, and how B2B companies have yet to realize the true power of intent.
Marketing | 2 min read

Hell Bent on Intent Episode 3

In the third episode of the Hell Bent on Intent series, Tukan Das brings on Dee Acosta from Metadata.io to walk us through how to choose the right intent data vendor, some red flags to look out for,...
Marketing | 2 min read

Hell Bent on Intent Episode 2

In this second installment of Hell Bent on Intent, Tukan Das talks with Kamil Rextin, founder of 42 Agency, about his recent article “Does Intent Data Really Work?”.
Marketing | 3 min read

Hell-Bent on Intent Episode 1

The first episode of Hell-Bent on Intent is live! This series explores the world of intent data – what it is, how it’s used, and how marketers can leverage it to power their account-based marketing...
featured | 1 min read

How to Win in 2022 With Intent-Based ABM

Let's imagine for a moment you are an archeologist, and you’ve stumbled upon a massive chest of buried treasure. Inside this chest are hundreds of artifacts - all of them potentially valuable but can...
featured | 3 min read

How to Identify Your Ideal Customers Using Data You Already Have

As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only one or two specific segments to...

How to Use First-Party Intent Data and Sending to Achieve ABM Success

Traditionally, sales and marketing teams have viewed their direct mailing strategy like the legendary Larry Enticer – "I'm just gonna send it!" video. But unfortunately, in today’s data-driven world,...
Sales | 5 min read

How to Use Intent Data Without Spooking Your Prospects

With Halloween right around the corner, and like many of you out there, I’m anxiously awaiting all the pumpkin carving, corn mazes, and haunted houses that come along with my favorite holiday. The...
News & Updates | 2 min read

IDG Communications Acquires Marketing and Data Intelligence Company, KickFire

Acquisition expands upon IDG’s platform designed to solve complex marketing challenges at the intersection of media and MarTech
Marketing | 3 min read

Catching the Warmest Leads – Buyer Intent Data Explained Through Fishing

Buyer intent data is information about your target audience’s online behavior that indicates their interest or intention to buy. This information can include anything from content downloads to...
News & Updates | 2 min read

KickFire’s Buyer Intent Reveals Invisible Funnel for FunnelAmplified

San Jose, CA – Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these...
Marketing | 2 min read

Two Websites Walk Into a Bar: An Explanation of First-Party Data

With social distancing on the decline and bars and nightclubs opening their doors once again, those of us that are single are dusting off our nice outfits and making our way to these nighttime...
News & Updates | 2 min read

How RollWorks Selected KickFire as a First-Party Intent Data Vendor

CHALLENGE:  RollWorks, a division of NextRoll, Inc., was in the market for a first-party intent and IP address intelligence data vendor to help strengthen the RollWorks Account-Based Platform. With...

Public vs. Private – The IP Address Data Showdown

The concept of an IP address is pretty simple: a unique combination of numbers and sometimes letters that identifies an internet-connected device. However, behind an IP address lies an entire world...
Digital Marketing | 4 min read

How B2B Marketers Can Replicate Amazon’s Success With First-Party Data

I’ll be the first to admit that I’ve fallen victim to Amazon’s “recommended” products more than once. 
News & Updates | 2 min read

KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data

B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform.

How to Turn an Anonymous Website Visitor Into a Warm Sales Lead

At KickFire, we always tout the ability to turn anonymous leads into sales leads. So in this article, we’re going to walk you step by step exactly how it’s done and how (with the right tools and...
featured | 5 min read

The B2B Marketer’s Guide to the Third-Party Cookie Apocalypse

In light of everything happening in the world right now, it might seem to be a little dramatic to call what’s happening with third-party cookies an “apocalypse,” but hear me out. 
News & Updates | 2 min read

KickFire Provides Company Identification for G2’s First-Party Intent Platform

KickFire now integrates with G2 to power additional company identification allowing their customers to discover more in-market buyers visiting their profiles and engaging with their content —...
News & Updates | 1 min read

KickFire Unveils New Account Intelligence Tool, KickFire SPARK

KickFire SPARK™ allows users to create target account watchlists to identify when target accounts visit their website and show buying intent.
Marketing | 1 min read

Tap Into Your “Goldilocks Zone” With B2B Buyer Intent Data

We’re all familiar with the story of Goldilocks, right? If not, it’s the tale of a girl faced with the choice between three sets of options, and spoiler alert, she ignores the two extremes (too hot,...
Marketing | 5 min read

To Gate or Not To Gate – The Gated Content Showdown

Most of us out there are no strangers to the tradeoff between offering up some bit of personal information and receiving something in return. This is how most free products and services operate. The...
Website Leads | 3 min read

Account Scoring Step-By-Step – How to Make First-Party Intent Data Work for You

Historically, account scoring has been tied directly to a company's perceived "fit" to an Ideal Company Profile (ICP). However, this is just one piece of the puzzle, and on its own, this model has a...
featured | 3 min read

Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

I’d like to say we came up with the acronym F.I.R.E. since it fits so nicely with our name, but unfortunately, we didn’t, that was just a happy coincidence.  F.I.R.E. stands for fit, intent, recency,...
Website Leads | 3 min read

First-Party Intent Data: Your Most Valuable Resource You’re Not Using (Yet)

Before we get ahead of ourselves, we should probably clarify what we mean by “first-party intent data.” Also known as engagement data, this is information collected about prospective buyers that...