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FireStarter: A Blog on IP Address Intelligence
    Marketing | 2 min read

    Hell Bent on Intent Episode 4

    In Episode 4 of Hell-Bent on Intent, David Crane explains how he sees intent data, and how B2B companies have yet to realize the true power of intent.
    Kate Aldacosta

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    Start a Marketing F.I.R.E. - How to Reach High-Quality ...
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    Latest Posts

    Marketing | 2 min read

    Hell Bent on Intent Episode 3

    In the third episode of the Hell Bent on Intent series, Tukan Das brings on Dee Acosta from Metadata.io to walk us through how to choose the right intent data vendor, some red flags to look out for,...
    Andy Golden
    Marketing | 2 min read

    Hell Bent on Intent Episode 2

    In this second installment of Hell Bent on Intent, Tukan Das talks with Kamil Rextin, founder of 42 Agency, about his recent article “Does Intent Data Really Work?”.
    Andy Golden
    Marketing | 3 min read

    Hell-Bent on Intent Episode 1

    The first episode of Hell-Bent on Intent is live! This series explores the world of intent data – what it is, how it’s used, and how marketers can leverage it to power their account-based marketing...
    Andy Golden
    News & Updates | 1 min read

    Metadata and KickFire Partner to Deliver Scalable Ad Optimization and Account Visibility

    KickFire, the leader in first-party intent data and IP address intelligence™, today announces its partnership with Metadata.io, the first demand generation platform for B2B marketers, to provide...
    Angela Hawker
    News & Updates | 3 min read

    Highlights and Insights From B2BMX 2022

    WOW, what a week! As the excitement from B2BMX begins to subside, and we return to business as usual, I thought it would be nice to look back and highlight some key takeaways I learned from...
    Sam Quicke Director of Marketing
    featured | 1 min read

    How to Win in 2022 With Intent-Based ABM

    Let's imagine for a moment you are an archeologist, and you’ve stumbled upon a massive chest of buried treasure. Inside this chest are hundreds of artifacts - all of them potentially valuable but can...
    Andy Golden
    featured | 3 min read

    How to Identify Your Ideal Customers Using Data You Already Have

    As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggle of trying to narrow down the total addressable market into only one or two specific segments to...
    Andy Golden
    Website Leads | 3 min read

    Top 5 Mistakes Marketing Teams Make When Tracking First-Party Intent

    Over the past 15 years, we’ve seen a lot of successes and a lot of “learning experiences” working with our customers to make the most of their first-party intent data. Here are some of the common...
    Maggie Taylor-Aherne
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    Reverse IP Lookup

    Reverse IP lookup technology provides information about the domain name behind an IP address. B2B marketers use this information to build account target account lists and track campaign effectiveness.
    IP Address Intelligence | 4 min read

    5 Unique Ways to Improve Your Google Search Ads

    Google Search Ads are a key part of any modern marketing strategy, and more specifically, remarketing ads which are one of the most effective ways to recapture high-value traffic that has left your...
    Angela Hawker
    IP Address Intelligence | 1 min read

    How to Use First-Party Intent Data and Sending to Achieve ABM Success

    Traditionally, sales and marketing teams have viewed their direct mailing strategy like the legendary Larry Enticer – "I'm just gonna send it!" video. But unfortunately, in today’s data-driven world,...
    Andy Golden
    Sales | 5 min read

    How to Use Intent Data Without Spooking Your Prospects

    With Halloween right around the corner, and like many of you out there, I’m anxiously awaiting all the pumpkin carving, corn mazes, and haunted houses that come along with my favorite holiday. The...
    Maggie Taylor-Aherne
    News & Updates | 2 min read

    A Letter From KickFire’s Founders

    Silicon Valley is a tough place to do business. The chances of a startup thriving in these sharky waters are low to begin with, but add on the challenges that come with doing it all without venture...
    Stephen Oachs Founder & CEO
    News & Updates | 2 min read

    IDG Communications Acquires Marketing and Data Intelligence Company, KickFire

    Acquisition expands upon IDG’s platform designed to solve complex marketing challenges at the intersection of media and MarTech
    Brian Stoller
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